Chris Cavallini: From Troubled Youth to Forbes-Featured Fitness Entrepreneur (Part 1)
ASCEND ABOVE AVERAGEMarch 24, 202400:43:1530.16 MB

Chris Cavallini: From Troubled Youth to Forbes-Featured Fitness Entrepreneur (Part 1)

The episode begins with an introduction to Chris Cavallini and his background. Chris shares his early life challenges, including multiple arrests, and his transition to fitness, personal development, and military service. Post-military life and his decision to change are discussed, highlighting the significance of social circles and personal development resources. The episode addresses a listener question and features a sponsor segment by Full Fueled. Chris delves into the role of nutrition in personal transformation and strategies for sustainable healthy eating, followed by his approach to longevity and fitness. (0:00) Introduction and background of Chris Cavallini (2:01) Chris's early life challenges and multiple arrests (3:25) Transition to fitness, personal development, and military service (8:04) Post-military life and decision to change (12:37) The significance of social circles and personal development resources (15:19) Listener question and Sponsor: Full Fueled (17:01) The role of nutrition in personal transformation (21:09) Strategies for sustainable healthy eating (25:32) Chris's approach to longevity and fitness (29:27) Sponsor: Nutritious (30:00) Entrepreneurship journey and business management (34:09) Overcoming adversity to achieve business success (36:49) Building a positive company culture (39:41) Hiring practices and employee development (41:33) Providing opportunities for individuals with difficult pasts (43:06) Episode wrap-up and preview of part 2

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I entered 2016

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broken in a 100 k in immediate debt.

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And within 18 months,

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I was admitted.

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And I attribute that to me making the conscious decision to raise my standards and shame on my

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end.

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I started to form the identity of the and that I wanted.

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I started to just look at my actions and understand what got you here won't get you

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there.

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Yeah.

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Right?

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Where you are right now?

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Is because of the way you look.

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Anything that happens to fall in the middle, how we think determines what we do.

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Right?

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And and and and how we think through what our standards are, and I just decided to raise my

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standards so fucking high that you know, things had to change.

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I I basically forced the result.

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And, you know, during that process, I lost a lot of people, of course, because not

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everybody's gonna make the climb with you.

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Absolutely.

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What's up, man?

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What was back to full fueled?

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It's good to be here.

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It's your host, Doctor Alfred Lessi.

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And Mattag.

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And we have a very special guest today.

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A rock star, actually.

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Someone who fits exactly into our culture and the message that we're trying to spread human

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optimization.

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Chris Cavalini is a former Navy diver of Forbes featured entrepreneur, the CEO and founder of

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nutrition solutions.

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A premier healthy meal delivery service and the host of the personal development podcast, the

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start today podcast.

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Chris also has a peak performance coaching for men.

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His clientele include elite pro athletes, WWE superstars, entrepreneurs, and driven men who

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want to dominate in each of the primary human metric.

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Body mindset, money, and life.

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Chris's goal and what he believes to be his destiny in life is to help people produce

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positive lasting change and become the upgraded versions of themselves.

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He spends his days educating, coaching, and mentoring others so they can experience the

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same.

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Chris has battled extreme adversity hardship and discomfort that has led him to be where he

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is today.

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He's here to help you and everyone to learn how to become comfortable being uncomfortable.

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Chris.

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Welcome to the show, bro.

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Thank you for the intro, man.

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Welcome to the show.

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Keep going, bro.

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Keep going.

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Yeah.

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Those little roll there.

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Yeah.

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It's awesome to have you.

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You just told the story.

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I don't I don't even know.

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Yeah.

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Cut the

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clip in there.

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Yeah.

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That's it.

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Thank you for watching.

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Oh, that's awesome, man.

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How are you doing today?

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Good, man.

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Everything's good.

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Thank you guys for having me on.

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Yes, sir.

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No.

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Absolutely, man.

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Thanks for, thanks for coming on the show, dude.

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You got a you got quite the story.

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So we've been obviously falling along.

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You have a production, things going on.

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You're definitely an entrepreneur.

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So I wanna dive a little bit into that, but One of the things is and you're pretty open about

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it.

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You gotta rest it 17 times.

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I gotta rest more than that.

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I gotta rest it 17 times before my 18th birthday.

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Before your 18th birthday.

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After that.

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Yeah.

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Another half a dozen times after that.

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So No way.

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Yeah.

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Good times.

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And, but, like, the redemption, man.

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And then you obviously have you're promoting this lifestyle, where how many how many lives

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have been changed, obviously, through your program, even through, your nutritional

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platform.

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I would like to think, a lot.

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You know, we've been doing this a long time.

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I have an amazing team and, We pride ourselves on helping our clients get in the best shape of

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their life with no stress.

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Our company is by definition, a healthy meal preparation service, but really we're a

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lifestyle transformation business.

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Totally.

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Our ecosystem is very much a gear around personal that's that starts internally.

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And I think that the most pure form of personal development is fitness.

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Yeah.

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Yeah.

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I mean,

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I'm a big, I I said this in our last podcast, like, Jim quick.

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Right?

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Yeah.

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He always says, like, when the body moves, the mind moves.

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Yep.

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You know, that it it seems like you had that transitionary period of you obviously picked up

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a dumbbell at some point.

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You are Yeah.

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Yeah.

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Like, What was that what was that pivotal mo pivotal moment that was like, man, that was

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that was the it that really spawned the thinking of Chris.

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When I was, in the 8th grade, I, lived to waits for the first time, and I just re I really

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enjoyed And after, you know, about a year or so, once I once I started, high school in the

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9th grade, then I had access to weight room all the time, and I pretty much never left it.

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The weight room gave me the ability to feel significant it gave me a positive outlet to

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focus on during a period of time where I didn't have a lot of positive things happening.

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Yeah.

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And, you know, the weight room was just an escape for me to kind of work out some of my

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aggression and just do what I could to to to give myself the competitive edge.

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I mean, I was a very secure kid.

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Obviously, the way that I came up, you know, my mom was a drug addict, had me at 16.

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Father took off froze, even born, so never even was in and out of foster homes, group homes

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juvenile detention centers and jail cells.

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So I had a lot of trauma, a lot of adversity, a lot of hardship that I experienced early on,

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and I'm very fortunate that because unbeknownst to myself, you know, at the time, it was

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equipping me with skills and capabilities to go on and do things with my life that are

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considered to be statistically well.

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So I I do think that I was very fortunate to have the childhood that I had, and I wouldn't

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change a thing.

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That story as you know, hard as it was a negative was, like, your trajectory.

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Right?

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Yeah.

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It was the baseline, though.

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So I didn't I didn't have an awareness.

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True.

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Conscious, consciously of the fact that, oh, it's hard.

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I I knew things were different for me than, you know, most of the friends that I had and people

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I knew But, you know, you don't know any other way.

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So, if everything, you know, everything happens

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for a reason, I definitely believe that

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the

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worst things to happen to us are actually the best things to happen to us provided you have

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the right perspective.

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Yeah.

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Yeah.

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Wow.

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And so the story goes, you were obviously in and out of, you know, like you said, Juvy,

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jail, all this.

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What was the what moment change that.

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You went to the military.

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Right?

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So what caused what happened?

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So like I said, I was arrested seventeen times from my 18th birthday.

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Eventually, the state of Massachusetts where I grew up gave me an ultimatum.

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Either go to jail or join the military.

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So as much as I would love to sit here and tell you that from a very young age, it was always a

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dream of mine to honor and serve.

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That's that's not the way it went down, for me, but the military not only changed my life and

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argument can be made that it saved it.

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It did so many things for me and still discipline and still the work ethic.

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Gave me the opportunity to be around a much high value men.

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I was a navy diver.

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I was in a a very elite community.

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Yeah.

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70% attrition rate.

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70% of the people who starts the training will not make it through for one reason.

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Or another.

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It was pretty difficult training, but for me, compared to some of the things that had already

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been through, I mean, it sucked, but it it it wasn't that bad.

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Gonna harden already.

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Yeah.

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I was I was kinda harden already.

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Fortunately, when I arrived at my first team, I was welcomed with open arms.

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And, you know, there's a lot of guys there who older more experience kinda saw some potential

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in me, but also saw that I was rough around the edges and and and look, they put their foot in

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my ass a lot, you know, because it was needed back then.

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And they, they helped me grow up.

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They told me and or showed me how to conduct myself like a professional, like a man live

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with honor, honors, you know, the probably single most important virtue as it relates to

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the diving community.

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There's a movie actually called Men of Honor about navy divers.

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So really, it just started to instill qualities in me that I didn't have and and and gave me a

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path and productive purpose.

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A reason to wake up every day and and actually be proud of what I was doing for the first time

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in my life at that point.

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K.

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And so when did, like, the because, obviously, you on this premier healthy food service, when

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did Like, what led you that way?

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Like, nutrition

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and stuff because

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you're into fitness, but not necessarily nutrition's kind of a different sphere.

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So Again, I'm not sure how much you're you're familiar with my story, but I was in the

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military for 5 years.

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5 of the most exciting years of my life.

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And I grew a lot, and I learned a lot.

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And I became a different person.

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I became a better person, but I made the decision to get out after 5 years not

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recognizing how massively valuable the military was for me being and continuing to be the

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person that I was at that point.

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I regressed very quickly.

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You know, somebody like me who comes from what I did, I basically, you know, on a Tuesday, got

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out of the military.

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And overnight, I lost all of my structure.

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I lost my purpose.

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I mean, in the military, you know, where to be, when to be there, what uniform to be wearing,

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their training.

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I mean, everything is just set up very regimented, very systemic, just a well oiled

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machine, right, that forces the result that thereafter.

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When I got out of the military, I no longer had that.

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I, basically just, you know, lost my mind.

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I I started working in a strip club.

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That work initially as a young man, twenty three years old, it sounded like a dream come

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true.

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It's like, alright.

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Wait a minute.

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They're gonna actually pay me to work in this establishment where I get to look at hot naked

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women all night.

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Like, sign me up.

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But for someone like me, you know, I I was prone to violence, angry, insecure.

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This is very confrontational.

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Being in that environment wasn't optimal for somebody who's wired the way that I was.

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So I found myself, you know, getting in a lot of fights at work, right, messing with the

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girls, constant drama with the girls, right, young man in that atmosphere.

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Yeah.

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And, it was just stressful.

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It got to the point where it was this very very stressful.

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Eventually, just decided that I couldn't do it anymore.

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I quit and became a full time drug dealer.

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I sold steroids for 7 or 8 years.

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And, I think I started, like, dabbling into that a little bit when I was in the strip club

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you know, I would get some stuff for myself and maybe pick up some things for some friends and

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we put in an order together.

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And then I started to just realized that there was an opportunity here to maybe make some

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money off this.

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And

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that's exactly what I did.

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I mean, and I lived a very fast life.

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I spent the majority of my twenties partying, selling steroids.

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I was making a lot of money, making a lot of cash, coming in fast, going out faster, and I

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was out all the time, you know, 6, 7 nights a week at that point, bottle service, chicks, had

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really nice cars.

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I was a very flashy drug dealer.

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And I I would which is just idiotic.

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Right?

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You have that idea.

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Yeah.

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Yeah.

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It's it's not not smart, but I was young and just not aware and I didn't have a regular job.

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So that's the other part that's probably important to point out.

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I didn't really care.

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I just That's where your entrepreneurship job.

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Yeah.

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It began.

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Yeah.

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Well, actually, in high school.

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I sold a little wheat in high school.

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Oh, yeah.

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Okay.

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Yeah.

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I sold a little wheat in high school, and that kinda gave me a taste for buying something and

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then turning around and flipping it and such.

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But yeah.

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But, you know, the the the the the fact is, you know, I'm not proud of I did in the past that,

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again, I wouldn't change it.

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It's it's part of my story.

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It's it's allowed me to arrive where I am today.

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But eventually, you know, I got to a point where things started to get really stressful

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again.

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Things started to get really stressful.

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The people that I was hanging around with drug dealers hanging with other drug dealers.

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People started to go people started to get caught and sent to prison.

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People were a lot of them were snitching on one another.

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And that was a a defining moment for me realizing that this is now the fraternity, the

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ecosystem, if you will, that I was in.

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I I I came from a fraternity where the code was

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honored.

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And now I'm in this other world and the people who were supposed to be my friends.

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I mean, they are just showing clear just no issue whatsoever, destroying somebody else's

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life, destroying somebody's family's life simply because they weren't man enough to be

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held accountable or take personal responsibility over their actions.

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That made me And I realized that I needed to start making some changes, and I had absolutely

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no idea what I was going to do.

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I'd absolutely no idea what I could do.

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I did know that it was important to me to start making changes, and I was willing to do

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whatever it took for as long as it took.

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And I went to a mentor of mine at the time as a friend a guy had access to, probably the only

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successful person that I had access to at that point in time.

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And I put my cards in the table.

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I let him know that where I was at, what I was doing, and that I wanted to change.

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And I didn't ask him for a handout.

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I didn't ask him for a job.

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I didn't ask him for anything other that could point me in the right direction.

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And he gave me two pieces of advice that changed my life and to this day continues to.

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He said that I needed to first start surrounding myself with people who are better

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than me.

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He said it just like that.

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He didn't say people are more he said people who are better than you.

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Get around people who are better than you.

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You need to watch what they do and model what they do.

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And

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then he said I need to spend every waking moment working on my personal development.

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He's like, you you got a victim mindset.

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He's like, I'm I'm sitting here listening to all the things you're saying.

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And you've just given me all these excuses as to why you are you are and why you've been

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doing these things.

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And and and it was true.

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Yeah.

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And it was true because at that time, I mean, I had all these stories that I told myself

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because I've been arrested.

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So many times I'd never be able to get a good job.

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Because of my upbringing, I'd always have these issues and I always have hard time with the

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relationships.

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All these things were true.

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But it wasn't a justifiable excuse to not be a good person.

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And you know, he basically told me he's like, you need to get in the books.

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He's like, you're in the gym all the time.

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He's like, look, personal development is to the mind what fitness is to the body.

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And that really made a lot of sense to me.

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Yeah.

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And

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he's like, you gotta get to work creating a new identity, and that's exactly what I did.

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I started immersing myself.

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In the pages of the books, you know, back then, this is, you know,

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to name a few.

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I know you have a few on your list.

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Yeah.

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Well, I've read over a 1000 books.

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I wrote over a 1000 books.

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And what I would like to say about that is that was actually a huge waste of time.

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And what I learned throughout the journey of reading over a 1000 books is I would have been

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better reading the same team to 20 just

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Yeah.

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Repeatedly because every time you hit a new level of consciousness, you are now it hits

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different.

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You're in a better position receive, you're gonna interpret things differently and more

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productively.

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Right.

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But, yeah, I mean, some of the books that I read initially, I think the the first book I

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read was Awakening within by Tony Robbins.

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If I was gonna recommend a book to somebody who was just kinda starting their personal

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development journey, it would unequivocally be change your thinking, change your life by Brian

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Tracy.

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That book has probably had the most significant impact on me.

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I've read it 5 or 6 times.

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And every time I've read it again, I've I've I've received something different.

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But just a, just a amazing depiction that helps you understand why you are the way you are and

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and and and how you think and and and gives you the ability, if you want to learn how to think

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differently.

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And I think that's really what personal development is about is about learning to think

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different.

00:15:19
If you wanna hear your question answered live on the show, submit it to ask at fullfuel.com.

00:15:26
Check out the optimizers program where we build max muscle, improve longevity, and get guys

00:15:30
freaking shredded so that they can crush it at life for as long as possible.

00:15:39
Yeah.

00:15:40
And, man, I think a a big point to that is and this is exactly how you are.

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I have some similarities in, you know, not same level as you, but some things that happened to

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me when I was young that wasn't my choice, right, and these things that aren't necessarily

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your fault when you're a kid, but you can't, like, is escape that until you take

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responsibility.

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Yeah.

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Right?

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And, yes, it happened to you, not by you, but if you can take accountability for it and

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responsibility for it, you can leave it behind.

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And then you can level up, like, the way you did.

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Yeah.

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No.

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You know that.

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And you're completely right.

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It may not have been your fault, but if it is touching you in some way, shape, performance

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impacting your state, then it is absolutely your responsibility to sort it out.

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Yeah.

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You can take control of it.

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So it's the perception at which you which you look at it, right, too.

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I mean, you can look at it with the context of the victim mentality, but, I mean, with, Tony

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Robbins awaking the giant within, it's the perception at which you look in that the, you

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know, the past direction that ultimately is determining what happens in the future.

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That's right.

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It's solid.

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Man.

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So why, like, prepared food?

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I know that kind of segues to tell, like, your business.

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But, like,

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so my dad owns a food importing company and just I know the food industry itself, man.

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There's a lot of logistics with that, making sure it's clean and, you know, obviously, food

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goes bad and that kind of stuff.

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So, like, what led you into, I wanna deliver healthy meals to people that are prepared for

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them to make it easy.

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Like,

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what's Yeah.

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So fitness is important to me.

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Obviously, we've discussed that at length.

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I think that, you know, you look around in society, three quarters of adult population are

00:17:09
overweight, 40% of obese.

00:17:11
Right?

00:17:11
Tens of 1 are on anti depressants, the common denominator between people who most

00:17:18
people, the

00:17:18
overwhelming majority people who are depressed and

00:17:18
and and on antidepressants the fact they're all overweight.

00:17:24
I think that our food's a problem in this country.

00:17:26
I think that people intuitively know that they should be eating better, but perhaps don't have

00:17:32
the discipline, the knowledge, the there there's a lot of, yeah, education.

00:17:35
There's a lot of different things, but either way, it's still again, it's not an excuse.

00:17:39
You know, the the food that you put in your body objectively determines your quality life.

00:17:45
It is directly proportional to the quality of your life.

00:17:48
And I think that it's difficult in a very fast paced world.

00:17:52
Everybody is busy.

00:17:53
So many responsibilities and, the the the nearest convenience is is is is often

00:18:00
attractive.

00:18:00
You know, people are busy.

00:18:01
People families have jobs and responsibilities.

00:18:03
It's a problem because the food that we I mean, it goes in our body, right, goes in our body.

00:18:09
And I think people need to just have higher standards as it relates to what they put their

00:18:14
body because what you put in your body influences every area of your being physically,

00:18:20
mentally, spiritually, the way that the manner of which you age, I mean, the food you eat are

00:18:25
going to determine if you look your age, if you look ten years older, then you actually are ten

00:18:29
years younger.

00:18:30
Yeah.

00:18:30
So I wanted to figure out a way that I could make the process of eating well, the process of

00:18:40
you know, consuming quality nutrition effortless because I'd certainly didn't wanna

00:18:46
cook.

00:18:47
I didn't I didn't I didn't wanna cook.

00:18:49
I didn't wanna you know, spend the time grocery shopping.

00:18:51
I don't wanna spend the time prepping, you know, doing a bunch of dirty dishes after the

00:18:56
fact.

00:18:56
So, you know, basically, what we do is we basically give people the tools that they need

00:19:02
to streamline the process of getting in the best shape of their life.

00:19:05
We make healthy eating and, you know, quote unquote dieting.

00:19:08
I hate using that word dieting because that's what most people say.

00:19:12
We make we make dieting not suck.

00:19:14
Yeah.

00:19:14
You know, a lot of times, I think people have the perception that healthy food is going to be

00:19:19
bland.

00:19:19
It's gonna be boring.

00:19:20
It's gonna be, you know, boiled chicken and

00:19:24
Yeah.

00:19:24
Asparagus.

00:19:25
Lobster.

00:19:26
Yeah.

00:19:27
Just disgusting, you know, things that nobody is going to be able to sustain for the long

00:19:32
term to, you know, be able to get the results.

00:19:34
Yeah.

00:19:34
So we pride ourselves on making dieting, not feel like dieting.

00:19:39
I mean, our menus system, things like fillet mignon, bison, elk, venison, antibiotic free

00:19:45
poultry.

00:19:47
We have even on protein donuts, on our menu.

00:19:49
Oh, those look great.

00:19:50
I've had those.

00:19:51
Yeah.

00:19:51
You've had those?

00:19:51
Yeah.

00:19:52
And you.

00:19:52
Yep.

00:19:53
I've they're phenomenal.

00:19:55
Yeah.

00:19:55
See, so it looks like the subsidiary.

00:19:57
Yeah.

00:19:57
1 of your reps was at F Forty 5.

00:19:59
I tried them.

00:19:59
They're freaking unreal.

00:20:00
Yeah.

00:20:00
So the whole thing is people don't need a company like ours.

00:20:04
To get in shape.

00:20:05
They could do it on their own.

00:20:06
The problem is most are just not.

00:20:08
Yeah.

00:20:08
And I say the most.

00:20:09
I mean, the overwhelming majority are not.

00:20:12
The overwhelming majority of people are making decisions every single day as it relates to

00:20:15
foods that they're putting in their mouth that are making them fatter, that are making them

00:20:19
weaker, that are making them sicker, that are making them more depressed.

00:20:23
Yeah.

00:20:23
And, you know, in that process, making them a lot easier to control.

00:20:26
Yeah.

00:20:27
And, I mean, it's like, if you have the ability to pay someone to clean your house, pay someone

00:20:30
clean your car.

00:20:31
You can pay to have food done for you.

00:20:34
That way, it's easier too.

00:20:35
Right?

00:20:35
It's like leveraging your time.

00:20:36
I know we always talk about that with, like, dude, I'm so busy right now.

00:20:39
You're so busy right now.

00:20:40
We have multiple different businesses going on.

00:20:42
We're doing the show.

00:20:43
We're doing all these things.

00:20:44
I love premade meals.

00:20:45
It's

00:20:46
actually healthy premade meals.

00:20:47
Right?

00:20:47
I will not put fast food in my body.

00:20:49
I don't even drive past a fast food place and and notice it anymore.

00:20:52
It's not considered food to me.

00:20:54
So, like, most times, if I'm not gonna get a healthy meal, I'm just gonna fast, or I may be

00:20:58
gonna hit a pouch or something, but Yeah, man.

00:21:00
That, I I think you, like, lower the barrier for people Yep.

00:21:03
Who maybe don't know how to cook, maybe don't wanna cook, maybe the, you know, whatever it

00:21:07
might be.

00:21:08
I've I've freaking think it's all.

00:21:09
What are you doing for longevity right now?

00:21:10
Well, I think I I was just gonna say to that point, I think every high performance

00:21:14
individual understands the importance of automating, delegating, and systemizing.

00:21:18
Oh, yes.

00:21:19
Right.

00:21:19
Right?

00:21:20
If you want to grow endlessly, you're gonna have to figure out how to get more done.

00:21:26
And you can only do so much yourself.

00:21:29
So anything that you can outsource, automate, delegate to somebody who can do it, just as

00:21:35
good, if not better than you can.

00:21:37
And in in in in this case, you know, my team of fitness chefs, they they they can cook.

00:21:42
They can the the chances are they cook a lot better than you.

00:21:45
So

00:21:45
that's right.

00:21:46
You know, and and the menu changes every week.

00:21:47
So you you don't have to think about what to eat or, you know, went to eat it.

00:21:51
The orders show up on your doorstep.

00:21:53
And, you know, I just think people underestimate how easy or how much easier it

00:21:58
would be to get the body that they want if at all times their refrigerator was full of clean

00:22:04
fuel.

00:22:05
Yeah.

00:22:05
Yeah.

00:22:06
We just linked up with a farm out of Georgia so that we can get grass fed that comes in.

00:22:11
So I might actually do it for a couple months.

00:22:13
I'll just get, like, a bulk of just meat that came in.

00:22:16
I'm actually going carnivore for February.

00:22:18
So I hate the diet thing too, but I'll do it in short term stretching.

00:22:22
Right?

00:22:23
Sure.

00:22:23
The, you know, what what I'm trying to do.

00:22:25
Well, that's what it is.

00:22:26
It's it's a when we say diet, it's a it's a short term And, again, like, you guys are in

00:22:31
shape.

00:22:31
I'm in shape.

00:22:32
So if we're gonna dye it, we're gonna, you know, maybe get a trip coming up or I get a

00:22:36
photo shoot going on.

00:22:37
Right.

00:22:38
You have a goal and, you know, you cut your calories down, do a a little more cardio,

00:22:42
whatever.

00:22:43
But the lifestyle, the lifestyle is what, you know, we're we're talking about and and and

00:22:50
people just I don't think are aware of how terrible they're eating habits actually are.

00:22:54
Yeah.

00:22:55
I don't think people understand how horrendous, highly processed food is for their health.

00:23:01
I mean, it literally over the last 50 to 60 years.

00:23:05
The instances of obesity.

00:23:08
I mean, it's parabolic.

00:23:09
Yeah.

00:23:10
Yeah.

00:23:10
Parabolic and, you know, we get a look at what has changed.

00:23:14
And the fact is the the implementation of highly processed foods, seed oils, things like

00:23:14
that are I mean, they're a huge problem.

00:23:24
And the problem is they're in everything.

00:23:26
People go on a grocery store, they pick something up off the shelf or they go to a fast

00:23:30
food place and they order it and in their mind, they're thinking, oh, okay.

00:23:34
They sell it here, so it has to be okay.

00:23:36
Yeah.

00:23:37
But it's like, look at your body.

00:23:38
Yeah.

00:23:38
Naked.

00:23:39
Yeah.

00:23:39
Yeah.

00:23:39
Right?

00:23:39
How do you feel when you wake up in the morning?

00:23:41
Damn.

00:23:41
Yeah.

00:23:42
Right?

00:23:42
Like, all these things, these are feedback.

00:23:44
And you gotta listen to the feedback that the universe gives you because it's there.

00:23:48
Yeah.

00:23:48
Or or,

00:23:48
like, how you feel.

00:23:49
Most people, like, just their normal is, like, feeling like crap all the time.

00:23:53
They don't even know what it feels like to feel normal and have a clear, like, brain.

00:23:57
Yeah.

00:23:57
You should not feel bloated Yeah.

00:24:00
Gassy, brain fog, or lethargic after you eat.

00:24:03
Yeah.

00:24:03
If if you do, then that, again, that's your body trying to communicate to you that what you

00:24:08
have just put inside of it

00:24:10
Yeah.

00:24:10
Simply does not belong there.

00:24:12
Yeah.

00:24:12
But people are just ignorant and unaware Yeah.

00:24:16
And, you know, which is why we need to have the conversation because I think awareness is key.

00:24:20
And I think a lot of times people don't recognize how disadvantageous their lifestyle

00:24:27
choices are because that's all they've ever done.

00:24:29
They do not have anything else to compare it to.

00:24:31
Yeah.

00:24:31
But I'll I'll say, like, if you don't eat well, You're not mindful of the foods that you're

00:24:36
eating.

00:24:36
If you eat good for one day, you will feel

00:24:40
Mhmm.

00:24:41
A little different.

00:24:42
And and that's just an indication of, like, you know, what what's gonna happen after a week, a

00:24:46
month, a year once this actually becomes who you are to the core.

00:24:49
Or or if I, like, even if you don't eat for a day, right, you feel like completely different.

00:24:55
You're like,

00:24:55
what the heck just happened there?

00:24:56
Oh, because I didn't put shit in my body.

00:24:58
Right.

00:24:58
Because the onslaught of your gun

00:25:00
of, like,

00:25:01
just It just, like, deflained a little bit.

00:25:03
Away.

00:25:03
Wow.

00:25:04
That's why I feel better.

00:25:05
Yeah.

00:25:05
Yeah.

00:25:06
Our first episode was about this.

00:25:07
And that's

00:25:08
why I said you align so much with us is because, like, your message and our message are

00:25:11
the same.

00:25:11
We we did that on purpose because we want people to one wake up and understand that what

00:25:15
you're putting into your body not only fuels you, but it becomes you.

00:25:18
Right?

00:25:18
You break that down and then those pieces then ultimately become your cells.

00:25:22
Would you wanna find an airplane man on a cardboard?

00:25:25
I would not.

00:25:25
Right?

00:25:26
So, like, why are we gonna build our bodies out of crap?

00:25:28
Like, we gotta, you know, we gotta I love what you said.

00:25:30
Hold it to hold yourself to a higher standard, man.

00:25:32
What are you doing for longevity now?

00:25:34
Obviously, you're in real good shape.

00:25:35
I don't know if you're you're cutting right now, but either way No.

00:25:39
I mean, I'm I always stay in in good shape.

00:25:41
I mean, I am the CEO of a lifestyle transformation.

00:25:44
Yeah.

00:25:45
So you better.

00:25:45
Right?

00:25:46
Yeah.

00:25:46
And what type of hypocrite would I be if I was just just kinda fat lazy you know, normal

00:25:52
looking CEO, but I've I prioritize my longevity now over the last couple of years.

00:25:54
It's become much more of a priority.

00:26:01
I'm 41 now.

00:26:02
So as you get older, your goals change, your priorities change.

00:26:06
I will say I'm 41.

00:26:08
I'm in the best shape of my life.

00:26:10
I'm in the best shape of my life right now.

00:26:12
And, you know, the reason for that is as you continue to kinda operate at a higher level of

00:26:19
proficiency.

00:26:19
You figure out things that work.

00:26:22
Yeah.

00:26:22
Things that work.

00:26:23
You know, there's obviously always going to be a difference between what works and what best.

00:26:27
Yeah.

00:26:27
You know, but for me, obviously, I'm I'm training all the time.

00:26:30
I've I work out 6 days a week.

00:26:32
I do a combination of high intensity functional training, you know, traditional strength

00:26:39
training.

00:26:39
I do I I I literally just this morning, had a stairmaster that was delivered to my homes.

00:26:45
I got a stairmaster in my house now.

00:26:47
Yeah.

00:26:47
I haven't done steady state cardiac.

00:26:49
I haven't done steady state cardio consistently for probably 3 years.

00:26:53
Oh, wow.

00:26:53
So, yeah, I'm gonna bring this back in the game.

00:26:55
Here we go.

00:26:55
Yeah.

00:26:55
So that's gonna help me hit hit a new, hit a new stride.

00:26:59
I'm always doing, like, hit and training really aggressively.

00:27:01
So I get the the the cardiovascular benefit, but the steady state cardio, obviously, you

00:27:06
know, help peel off more calories and body fat when it's time to shred up.

00:27:10
I use the sauna 5 days a week.

00:27:12
I use the cold plunge every morning.

00:27:13
I have both of those at my house.

00:27:15
Yeah.

00:27:15
How long?

00:27:17
How long what?

00:27:17
Yeah.

00:27:17
How long are you in the cold lunch for?

00:27:19
3 minutes.

00:27:19
3 minutes.

00:27:20
Yeah.

00:27:20
3 minutes, 4 minutes to manage.

00:27:21
Yeah.

00:27:22
Yeah.

00:27:23
And my sauna, 20 to 25, no less than 20.

00:27:27
And misonic cranks gets about 220 degrees in there.

00:27:30
Okay.

00:27:31
Yeah.

00:27:31
So the the the research, the compelling research around the sauna is a 180 degrees.

00:27:36
If you do it a 180 degrees for 20 minutes, that's where the magic is going to happen.

00:27:40
No less than 20 minutes.

00:27:41
A lot of people make the mistake of getting out of the sauna.

00:27:43
As soon as it gets hot.

00:27:45
Yeah.

00:27:45
Once it starts to get uncomfortable.

00:27:46
Once it starts to get uncomfortable, just like all other things

00:27:49
in life.

00:27:50
Yeah.

00:27:50
Yeah.

00:27:50
That is when the good shit is just starting to So I don't really do a whole lot more than

00:27:56
that.

00:27:56
I mean, I take a lot of supplements.

00:27:58
Obviously, my diet is I don't wanna say my diet is perfect, but my diet is better than 99.8% of

00:28:04
the world's population simply because of what I do.

00:28:08
And I don't have to think.

00:28:09
I don't I don't I don't spend any time grocery shopping, cooking.

00:28:14
Yeah.

00:28:14
I just reached in my fridge.

00:28:15
I eat up a meal, and I eat it, and I get back to what the hell I'm doing.

00:28:19
Yeah.

00:28:19
And you prioritize protein.

00:28:20
That's kinda

00:28:21
my approach.

00:28:22
Yeah.

00:28:22
Yeah.

00:28:22
Yeah.

00:28:22
Yeah.

00:28:23
So as far as, like, you know, my my, kind of dieting or nutrition ethos, non negotiable, I'm

00:28:29
drinking a gallon of water every single day.

00:28:32
I get 1 gram of protein in per pound of my lean body mass when per pound of goal weight if you

00:28:38
don't know what lean body mass is.

00:28:40
For me, it's about a 190, a 190 grams.

00:28:43
And I found the easiest way to do that the most efficient way to do that, the most sustainable

00:28:49
way to do that is to get 70% of the protein from food and grass fed beef, antibiotic free

00:28:56
poultry, elk, venison, bison, etcetera, and the other 30% from a high quality protein

00:29:01
supplement.

00:29:02
So that's what I do.

00:29:03
And that, yeah, that makes it effortless.

00:29:05
And, you know, I'm not I don't I don't have time to eat six times a day.

00:29:08
I don't want to eat six times a day.

00:29:10
Yeah.

00:29:10
And I think that that's just a massive waste of fucking time.

00:29:14
I don't have that kind of time.

00:29:16
You know?

00:29:16
So I wanna be as efficient as possible.

00:29:18
To reach the the goals that I that I have for myself for Yeah.

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00:30:00
From an entrepreneurship side, you have, I mean, you have an eight figure company now.

00:30:04
Do you have multiple companies, or is it mainly just your nutritional?

00:30:07
Yeah.

00:30:08
I have, a coaching business.

00:30:11
I think you mentioned that at the beginning of this.

00:30:12
I have other investments, but nutrition solutions is my primary event.

00:30:16
Primary.

00:30:16
Yeah.

00:30:16
And that's what put me on the map.

00:30:18
I'm sorry.

00:30:18
I knew you had the I knew you had the coaching company as well.

00:30:21
So, but the can you take us through, obviously, a day?

00:30:25
You got a team probably on the nutrition side.

00:30:27
You gotta manage.

00:30:28
I'm sure you have Do you have a CEO in place for that company now?

00:30:31
No.

00:30:31
I'm the CEO.

00:30:31
You're the CEO on that company.

00:30:33
How many employees?

00:30:35
So we have 50 from operation from operational standpoint, we have 50, another 4 in finance, 5

00:30:45
or 6 in marketing.

00:30:46
So we got a pretty big team.

00:30:48
Yeah.

00:30:48
You got a good team.

00:30:49
And then how did you so this this is what's cool, right, is that you have a story behind

00:30:55
you.

00:30:56
That was a lot of, probably, disrepair, discomfort, but now you look at it as just like

00:31:02
your story that basically created this long journey.

00:31:05
But then a guy that essentially came from nothing.

00:31:08
Right?

00:31:08
You essentially can consider yourself an orphan.

00:31:10
Do you have a relationship with your mom right now?

00:31:13
I don't speak to my mom.

00:31:14
No.

00:31:14
Okay.

00:31:15
So you essentially in and out of homes, and now you're at the point where you've hit scaling

00:31:21
company.

00:31:22
You hired a few people.

00:31:23
Obviously, you had to create the business model essentially to create a company and scale it.

00:31:28
What did that process look like just from an entrepreneurship sampling.

00:31:31
And such a complicated

00:31:33
Yeah.

00:31:33
Answer to that.

00:31:34
Cause it

00:31:34
makes well, it it it is because it I mean, we could spend 5 fucking hours

00:31:39
on it.

00:31:39
But what I what I wrote, I will say it like if I had to if I had to boil it down to a couple

00:31:44
key points

00:31:45
Yeah.

00:31:45
It was first being very intentional about the results that I was looking to achieve.

00:31:52
Okay.

00:31:52
Being intentional with everything with every action, with every meeting, with every video

00:31:59
piece of piece of video content that we make every every day I want to be as intentional as

00:32:06
possible so I can force the result that I'm looking for.

00:32:09
And

00:32:09
when I started to be more intentional with my actions, That's when my circumstances started

00:32:14
to change.

00:32:15
I had a really hard year in 2015.

00:32:21
The worst year in my adult life.

00:32:23
Certainly, I was arrested for crimes that I'd committed 3 years prior.

00:32:28
I walked away from my previous life.

00:32:30
Thought I'd gotten away.

00:32:31
Thought I got away clean.

00:32:33
Of course, that's not the way the universe works.

00:32:35
Karma had other plans.

00:32:37
So I got arrested for crimes that I committed 3 years prior.

00:32:39
My bill was half a $1.

00:32:42
They wanted to get they wanted me to snitch.

00:32:44
I wouldn't snitch.

00:32:45
I I told them that that just simply appreciate You asking?

00:32:50
I said that's just not something that I would consider.

00:32:53
I said where I am today and what I've been able to do with my life to this point was a direct

00:33:00
result of me taking personal responsibility.

00:33:02
So the idea of destroying somebody else's life, destroying their family's life, because I

00:33:07
wasn't mad enough to be held accountable for my actions.

00:33:10
My crimes just it just seemed intuitively wrong to me, so I couldn't even consider it.

00:33:16
But, but, yeah, so got through that character building year.

00:33:21
I was looking at 14 years in prison.

00:33:23
I mean, literally I walked into a courtroom to be sentenced.

00:33:27
And that day, I I I prepared my life to the best of my ability leading up to that date.

00:33:32
For the very real possibility that I'd be going to prison that day.

00:33:36
And, just in a shocking twist of events the universe had other plans for me.

00:33:42
And I was not sent to prison, and I was given a felony probation.

00:33:47
The judge had basically fumilled familiarized yourself with my mitigation packet.

00:33:50
I had about a 100 character witnesses that showed up to to to speak on my behalf that day.

00:33:55
They didn't all speak.

00:33:56
But they were there to support.

00:33:57
I had people that I was in the military with who flew in in uniform to be there for me and

00:34:02
to support me.

00:34:03
And I think that sent a strong message about the person that I was today, and I wasn't in

00:34:08
there denying what had happened.

00:34:10
I I very much owned it.

00:34:11
I very much said, yes, I used to be this person.

00:34:14
Yes.

00:34:14
I I did all of these things that I'm being accused of and much more than I didn't get

00:34:19
caught for.

00:34:20
I was like, but I'm not that person anymore.

00:34:21
And I would love for you to take that into consideration.

00:34:25
And and and and they did because the purpose of the criminal justice system, the purpose of

00:34:31
incarceration is rehabilitation.

00:34:33
Yeah.

00:34:34
And the judges determined, and she had said this in open court, she determined that I had

00:34:38
successfully rehabilitated myself on my own.

00:34:41
So after I walked out of the courtroom that day, even though I was relieved about the fact

00:34:45
I wasn't going to prison, I realized me and that over the last however many years, I had

00:34:52
just been just half committed.

00:34:54
Mhmm.

00:34:54
Half committed to my business, half committed to my team, half committed to my life and it

00:34:58
just it I I just felt disgusted.

00:35:02
I felt disgusted, and I was pissed off.

00:35:03
I was pissed off because, you know, during that time, My lack of commitment was a slap in the

00:35:08
face to all the people who supported me and believed in me during that time where a lot of

00:35:12
people did not.

00:35:13
Yeah.

00:35:13
So I I entered 2016 broke.

00:35:16
A $100 of immediate debt.

00:35:19
I had to, between my lawyer bills, between billing out of, billing out of jail.

00:35:25
I had to borrow some money from PayPal, who was our, payment processor at the time.

00:35:30
And the the reason I say immediate debt is when you borrow a 100 from PayPal, every time you

00:35:35
run a transaction, they're taking a piece of it to get their money

00:35:37
back.

00:35:37
100%.

00:35:38
So I entered 2016 broken in a hundred k in immediate debt.

00:35:42
And within 18 months, I was a millionaire.

00:35:44
And I attribute that to me making the conscious decision to raise my standards and change my

00:35:51
identity.

00:35:51
I started to form the identity of the person that I wanted to be.

00:35:57
I started to just look at my actions and understand what got you here won't get you

00:36:01
there.

00:36:01
Yeah.

00:36:02
Right?

00:36:02
Where you are right now is because of the way you think.

00:36:04
Good, bad.

00:36:05
Anything that happens to fall in the middle how we think determines what we do.

00:36:11
Yeah.

00:36:11
Right?

00:36:11
And and and and and and how we think determines what our standards are, and I just decided to

00:36:15
raise my standards so fucking high that, you know, things had to change.

00:36:22
I I basically forced the result and you know, during that process, I lost a lot of people, of

00:36:27
course, because not everybody's gonna make the climb with you.

00:36:29
Absolutely.

00:36:30
But I learned a lot about myself.

00:36:33
I have a a tremendous team like I alluded to earlier.

00:36:37
And, you know, we we've had some character building years.

00:36:40
We're a growing company, and we've been through some really, really tough times and challenges

00:36:44
together.

00:36:45
But really, at the at the heart of it all, what makes our company special.

00:36:49
And I think what is a massive contributing factor to the success that we've seen is our

00:36:54
company culture.

00:36:55
Company culture is the single most important thing that a company can have if that company

00:37:02
wants to be successful.

00:37:04
And, you know, our team are, you know, all different walks of life, different age

00:37:10
demographics, but they're all on the path that our clients are on.

00:37:15
So I pay my team to work out twice a week before work.

00:37:19
We have workouts.

00:37:20
That's see.

00:37:21
Yeah.

00:37:21
I won't just like in the military, I was fortunate in the military.

00:37:24
I got paid to work out.

00:37:25
The lifestyle.

00:37:26
And there's a reason for Like, they wanted us to be physically fit because they wanted us to

00:37:30
be the best.

00:37:31
Yes.

00:37:31
I want my team to be the best.

00:37:33
So, of course, I'm gonna contribute to you know, their physical fitness.

00:37:38
So I get out there with them and and we work out.

00:37:40
We do ice baths and all kinds of different mental toughness, building exercises and really

00:37:45
what that does is it obviously helps them become more fit, more strong, more disciplined,

00:37:50
build their belief in themselves.

00:37:52
And it, of course, in that processes, building team cohesion because the best way to bring a

00:37:57
group of people together is through purposeful suffering.

00:38:00
Yeah.

00:38:00
Again, the military, you're very, very close the people that you're with because you've

00:38:04
suffered together.

00:38:05
Yeah.

00:38:05
It sucks.

00:38:05
Yeah.

00:38:06
I get it.

00:38:06
Yeah.

00:38:07
So when we started doing that in 2016, That's really when things started to take off.

00:38:13
When I started to prioritize the culture and I started to ensure that everybody that I brought

00:38:16
on was a good cultural fit and in alignment with what it is that I was looking to do.

00:38:22
I have very high standards.

00:38:23
Yeah.

00:38:23
I have very high standards, and there are no instances, am I going to lower my standards to

00:38:27
make someone feel like less of a loser?

00:38:29
Yeah.

00:38:29
I'm never going to fucking do that.

00:38:31
Yeah.

00:38:31
I'm never going to do that.

00:38:33
And I made that very clear to all of the people on my team during different chapters where I

00:38:40
had to I mean, I've had I've had I've there was a day where I fired eight people in one day

00:38:45
before.

00:38:46
I mean, look, when when when you make the decision to raise your standards, you have to

00:38:52
burn your boats and you have to go on and you have to give yourself no other option.

00:38:56
Yeah.

00:38:56
But success and the the, you know, the the issue then was I had made a very poor hiring

00:39:02
decision bringing in a COO.

00:39:05
And, you know, what can I say shall get up to my inexperience complacency?

00:39:11
He ended up being, again, a just a awful, investment but he had brought in a bunch of

00:39:18
people who were not culturally aligned.

00:39:20
And it was making it very, very difficult because that was a tough year for us.

00:39:24
We were growing.

00:39:25
And The days were long and the shit was stressful.

00:39:27
So that you have people who are not about it, not culturally aligned.

00:39:31
Yeah.

00:39:31
Right.

00:39:32
Yeah.

00:39:32
That's gonna pose a multitude of issues than it did.

00:39:35
So, really, I think the short answer is raising my stand and

00:39:41
making the conscious decision to be intentional about not only maintaining my standards, but

00:39:47
looking for ways and opportunities to improve them.

00:39:50
That's ex dude, that's exactly what we need to hear because if we were talking, we're hiring a

00:39:54
lead doc for the clinic.

00:39:56
Right?

00:39:56
And it was the same thing.

00:39:57
It's like, do you if you're looking if you wanna be great in life, right, do you gotta

00:40:02
surround yourself with greatness or surround yourself with average, right, So you gotta hire

00:40:07
greatness to be great.

00:40:08
And that's what

00:40:09
I told him.

00:40:09
I was like, I wanna hire someone better than me.

00:40:11
I was like, I want someone to come in here and do the job that I've been doing better than I

00:40:14
am doing it and level this up with Right?

00:40:16
Because, essentially, I'm trying to step back from doing the day to day chiropractor

00:40:19
to have a doctor do it.

00:40:20
Right?

00:40:21
So so what's really important that you guys understand, how old are you guys?

00:40:24
I'm 32.

00:40:25
38.

00:40:26
Okay.

00:40:26
So what's really important for you guys to understand greatness needs to be developed.

00:40:31
You will never bring in somebody into this business that is great day 1.

00:40:36
Yeah.

00:40:36
They will not enter your business and then and then just make it that much better day works,

00:40:41
not work like that.

00:40:42
Now you can bring in somebody who has all of the right makings.

00:40:47
Yeah.

00:40:47
All of the right skills, the right mentality, the right attitude, the right goals, but it is

00:40:54
absolutely, you know, up to us as leaders to train and develop our people.

00:40:59
Absolutely.

00:41:00
And and and that's at Nutritional Solutions, something that, you know, we do every day.

00:41:04
We train every single day, constant training.

00:41:08
Again, I wanna force the result of improvement and the way that we're I mean, there's 2 ways

00:41:14
to get better.

00:41:15
Experience, which takes a long fucking time

00:41:17
Yeah.

00:41:18
And training.

00:41:18
Yeah.

00:41:19
So just, again, this is just something that the military instilled in the military basically,

00:41:24
all you did was train.

00:41:25
All you did was train to get ready for the real world scenario

00:41:29
Yeah.

00:41:29
When when that worst case scenario popped off.

00:41:32
So

00:41:33
yeah.

00:41:33
And you're a big proponent of, like, you know, big believer in second chances.

00:41:36
Obviously, with your story, man, you employ a lot of people that maybe have similar

00:41:40
backgrounds, gone through stuff, and, you know, you're You have a little empathy for that,

00:41:44
I'm guessing.

00:41:45
Yeah.

00:41:45
Yeah.

00:41:45
Yeah.

00:41:45
We probably employ convicted felons, people who have been to prison, people who have struggled

00:41:49
with substance abuse in the past.

00:41:51
Now, obviously, there's some restrictions to that, right, if somebody ever did something

00:41:56
that hurt a kid or an animal.

00:41:59
Obviously, yeah.

00:42:00
Yeah.

00:42:00
That is not anything that we would entertain, but if people, you know, again, what kind of

00:42:05
hypocrite would I be considering the life that I lived if if if I didn't give people

00:42:09
opportunities and, you know, some of my some of my best people are convicted felons.

00:42:14
I've been being completely honest.

00:42:15
Yeah.

00:42:16
Yeah.

00:42:16
I mean They're

00:42:17
trying to rise to to the

00:42:18
Well, they stand level

00:42:19
you are, man.

00:42:20
They know what the bottom tastes like.

00:42:21
And when you've been at the bottom and you understand what happens there and and you gain

00:42:25
that perspective, you're often willing to do whatever the fuck it takes to never have to

00:42:30
return to that place.

00:42:31
Mhmm.

00:42:31
So, you know, if you if you give people an opportunity, give them training, give them the

00:42:37
structure that they need to succeed.

00:42:38
Oh, convicted felon or not.

00:42:40
I mean, they can contribute.

00:42:42
Yeah.

00:42:42
And

00:42:42
that's really what it's all about is putting points on the board and moving the chains.

00:42:46
I love that too.

00:42:46
Putting points on the board and moving the chains.

00:42:48
And, literally, that's all.

00:42:49
But if you experience the bottom.

00:42:51
And I think that that's a term where, you know, different bottoms are different for different

00:42:56
people.

00:42:56
Yeah.

00:42:56
Obviously, But, man, I went through a hell of them in my mid twenties where I felt like I

00:43:01
reached the bottom, and I'm, like, angleing back there.

00:43:03
Yeah.

00:43:03
That's for sure.

00:43:04
Yeah.

00:43:06
Thanks so much for listening to part 1 of this full fueled podcast.

00:43:09
If you like what you heard, tune in next week at the same time to catch up on part 2.

00:43:13
Thanks.