Transformative Fitness: Rick Verduzco on Weight Loss, Discipline, and Business Growth
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Transformative Fitness: Rick Verduzco on Weight Loss, Discipline, and Business Growth

The episode begins with an introduction and Rick Verduzco's inspiring weight loss journey. A brief sponsor message from VanNort Nutrition follows. Rick shares his unique jungle gym experience and its benefits, and there's a shout out to Secrets Machhe. The conversation delves into the transformative power of customer experience and Rick's personal and professional transformation. The discussion touches on the importance of discipline, community, and family in fitness, and the therapeutic effects of a peaceful setting. The hosts and Rick explore momentum in goal setting, the power of patience, work-reward balance, and business growth stages. (0:00) Introduction and Rick Verduzco's weight loss journey (0:39) Sponsor: VanNort Nutrition (2:37) Jungle gym experience and its benefits (5:21) Shout out to Secrets Machhe (6:00) The transformative power of customer experience (8:23) Rick's transformation: Personal and professional impact (11:04) Discipline, community, and family in fitness (17:29) The therapeutic effects of a peaceful setting (20:25) Momentum in goal setting and the power of patience (22:20) Work-reward balance and business growth stages (26:03) Delegation and employee expectation management (29:37) Leadership mindset and building a business foundation (34:37) The importance of preparation, planning, and sales skills

00:00:00
For sure, Patricia.

00:00:00
So you're crushing it.

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I, I've lost a total of, £54.56.

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I came in at a 2 28.

00:00:09
I started at 2 84, 2 85.

00:00:12
And I didn't really start until, like, January.

00:00:14
It's late January.

00:00:16
Welcome to the full field podcast.

00:00:18
Welcome to the full field podcast.

00:00:20
Welcome to the podcast with your host, Matt Tak.

00:00:22
Your host, Matt Tak.

00:00:23
Your host, Matt Tak.

00:00:25
Who are you?

00:00:25
I'm doctor Alfred Lessy.

00:00:27
Doctor Alfred Lessy.

00:00:28
Doctor Alfred Lessy.

00:00:29
They know by now.

00:00:30
Bye now.

00:00:30
I'm gonna set what the new normal looks like in my life.

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You're not limited by your genetics.

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You have all the super power

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that is needs to be go up.

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I

00:00:38
do.

00:00:38
Judith bill.

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The only

00:00:39
way we're gonna get the word out is with you, lift full fuel, limit the own limits, baby.

00:00:44
Let's go.

00:00:52
This episode is brought to you by VanNort Nutrition.

00:00:59
Premiering.

00:00:59
I he has a couple of different SKUs, but transcendence pre workout partner.

00:01:04
The absolute best pre workout in the market right now.

00:01:06
Bunch of Nutropix added in there, and we'll definitely get you tingling and the best work

00:01:06
out of your life.

00:01:07
This happens to be

00:01:07
strawberry and vanilla taffy.

00:01:16
My boy, Taffy, Laffy,

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Taffy, baby.

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Can we dry scoop around here?

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Right.

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Yeah.

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Dry scooping with a with a, 40 cal beer.

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Dude, they're getting after it.

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Cheers.

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Might as well, dude.

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I've had, like, 4 today.

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How we do it?

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My heart might suck.

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Something's wrong with the video.

00:01:35
Alright.

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Something's wrong.

00:01:35
Yeah,

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there's something wrong.

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Alright.

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Cool.

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Something wrong and

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then some right.

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Thanks, Corey Vano.

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A lot of right.

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A lot of wrong.

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That's right.

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Corey Vano, we'll just keep that right here to everybody.

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I think there's a peach ring, and then there's also a, There's a strawberry vanilla.

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So so one thing I wanna say about this really quick.

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I have another brand pre workout.

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It's good.

00:02:04
Oh, wow.

00:02:04
This, this one specifically Just hold that in the past week.

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Actually, I can

00:02:04
actually dry scoop.

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All the other ones I've that I've tried to dry school, but it's, like, so powdery, so fine

00:02:19
that the powder gets in.

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You kinda get, like, choked up.

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Yeah.

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Yep.

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This was actually Gonna start coughing.

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Actually really good.

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And it tastes like, the c it tastes like the sea salt tat taffy that you buy, like, when

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you're out in the by the beach, Saint Augustine, you run and get that, the taffy from

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them.

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Tastes actually pretty good.

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It does taste really good.

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So would you, what would you guys think about the, the jungle gym?

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Oh, dude.

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I had so much freaking fun there.

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I was

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I felt like a kid again.

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So sorry.

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I was my entire body was sore today because I did everything.

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I literally hit every exercise and worked out there the entire time.

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Oh, thanks.

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Good.

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So thinking about the, the lappy tappy, I truly felt like I was a kid in a candy store and a

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toy store at the same time.

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Right?

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Like, I swear

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around just like jumping around.

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I swear you can lift 10% more there.

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Like, I'm I'm I'm convinced.

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Yeah.

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The, that's it.

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That's where you gotta be careful because, like, going into that, I actually thought of

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that.

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I'm like, dude, I don't wanna blow out a shoulder.

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Like, you know what I mean?

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That's, like, the worst thing that possibly could happen.

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You're just freaking And, you tossed up that nineties because you were, I mean, you were

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amped up.

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So, and the things were monstrous, right, those stones on either side.

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You're working out with, like, legitimately flinstone weights.

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Yep.

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So Then it becomes one of those things you gotta protect yourself.

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And another thing is too, specifically about that, Jim, is you gotta be a little bit more

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careful because so many people don't train and work out those stabilizers.

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And so when you got, like, the stones hanging on other side, we're doing those squats and

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doing the deep squats.

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I was shaking.

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Yeah.

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You know

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what I mean?

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You can easily blow out any.

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I guarantee you day after there's been some serious injuries, but didn't take away from the

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allure.

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It was fantastic right on the beach, just hanging out, doing some cool stuff.

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So Yeah.

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I remember in high school watching the videos of, like, the Africans, like, in, like, the

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middle of nowhere.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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With, like, train wheels.

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These guys got, like, a hundred pound train wheels, like, on a barbell, do its squats at

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the gym or, like, whatever they could find, like, concrete blocks.

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And that's Everything.

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Yeah.

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It's It's clean.

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It was super clean.

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So I did the, math gracious enough to not talk about the failure.

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I like talking about the failures on my side, picked up the 1 tens, and they were so wide

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that my left arm gave out.

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And that's what that's why I jumped back to the 90 nines on the with the submit 90 nines.

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But the craziest they saw, I posted that video, and my boy hit me.

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He's like, you can't be you can't go down now.

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I see you lifting the 99 dumbbells.

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He's like, now now we're gonna have to go hard every day.

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But I, I posted my video, and on my Facebook, I never get crazy hits.

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I get 2, 300 views, whatever.

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This one so far is a 28100 views.

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Doing that lift at at the jungle gym.

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Yeah.

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And it converted my account to a digital creator account now.

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There you go.

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There's one video.

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But we're

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already we're already planning another trip back.

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Yeah.

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And my boys like, dude, we gotta come back.

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So

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I'd love to come back.

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Yeah.

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No.

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This is next level.

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I think, shout out to secrets, Machhe.

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Yeah.

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They I mean, the setup here is just nasty.

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It's awesome.

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Rooms are beautiful.

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You know, one thing, that always, comes back home to is, like, experiential and experiences

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is, like, even though everything's super nice, the food, like, they hit on every single thing.

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But, the one major thing that points out is, like, Their employees, obviously, go through a

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rigorous system of, like, training because

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they all smile.

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Oh, so nice.

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They all are so nice.

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They they can

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I help you?

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Good morning.

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Good afternoon.

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Good evening.

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Like, everyone, they make eye contact.

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It, like

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learning on the language.

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Yeah.

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Running English.

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I guess, really

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Yeah.

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Really big.

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Huge.

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They're like, yeah, there's no barrier.

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They take the job seriously, and they're like, a part of the the business.

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Even though they probably don't have any stake in the business, they're just an employee.

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They take it as if they are.

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Like, my face belongs here.

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You know?

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Everyone truly appreciates the fact that you're here.

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That or that's the way I perceive it.

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They truly appreciate feels like that.

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Yeah.

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You've came and and stayed at their properties.

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You you turned on that one too, right, the mic?

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I did.

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Yep.

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Okay.

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Cool.

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Yeah.

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Yeah.

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Everyone appreciates it.

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It's just like and, I mean, everything.

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I mean, you're down by the pool.

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Dude, even went to the club, and, there was this dude, Sergio got has got gotten to know

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him.

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And he was just like an awesome dude, just like, I saw him last night before I came in

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bed, gave him a, what's up there?

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What's up, man?

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Like, remembers your name.

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Those are the things that

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create that experiential that, like, that I'm sure you train your resources too

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on, like, training is so huge.

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Yeah.

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So

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people people think, your business is the product that you're pushing, but we

00:07:08
focus more on, training and development on the agents themselves because it's the customer

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experience that retains the client, not the product

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that you're pushing them into.

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Right?

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So you can have the most amazing product in the world, but if you have poorly trained, sales

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reps or poorly trained customer service reps, that product will never make it to market.

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So if you actually f foundationally train to truly take care of the client, even if it's a a

00:07:34
bad issue that's coming back to you, right, on our so this is it's just for us, and

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specifically, we put someone in a product, an insurance product, and they had some in the

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past that didn't tell us about.

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So now the insurance product isn't gonna pay for that specific thing.

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And now they're coming back to us.

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So we still take those calls and turn that client around into into something positive.

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No matter what it looks like, we go above and beyond to make sure that client's happy.

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And sometimes we tell them,

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like, hey.

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I I truly believe that this carrier with this product over here, even though we're brokers,

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so it doesn't happen a lot.

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But this carrier and company would actually serve you better.

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Here, let me give you the direct contact for this person there.

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And that's just we serve everybody the same way.

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No matter if you make, you know, $10 a year, if you make 10 a year, every single person

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that comes to our, company is treated the exact same way.

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Yeah.

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That's how it's gotta be, man.

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Yeah.

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Broads.

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Talk a little bit about the, the the the transformation you did, man.

00:08:31
Oh, yeah.

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They fit in with us.

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So stole.

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Yeah.

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From down, total.

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I'll I'll I'll explain it, like, and how that's even, like, translated to your business as

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well.

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For sure.

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For sure.

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So you're crushing it.

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I, I've lost a total of, £54.56.

00:08:47
I came in at a 2 28.

00:08:49
I started at 2 84, 2 85.

00:08:52
And I didn't really start until, like, January.

00:08:55
It's late January.

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K.

00:08:56
So I was able to knock it down super quick with, hitched Fayette with Mike and Diane.

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I mean, they're great.

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Great individuals.

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There's all the way down to their soul.

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They truly wanna see people do better for themselves.

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And then I, got with, Matt and doc with full fuel.

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And, it's for so Mike and Donna is more like, hey.

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Here's the plan.

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Here's process, email me, and then the community with full fuel, really pushes you.

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And I'm the type of person.

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I'm the goal.

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Let's go.

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Let's get it, guy.

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And, so that actually motivates me more, for me to be able to post the videos and do those

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things.

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And then transcending into business.

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Right?

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So I've lost £54 or £56.

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And, I posted a video, and I wasn't even at the full and I'm still not at my full tran

00:09:43
transformation.

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But, some guys that I that I helped consult on insurance prior, and that deal, you know, that

00:09:49
fell through, didn't go south or relationships are still good, but he kinda distanced a little

00:09:53
bit until I posted up a video or a picture of myself, and he, messaged me And, like, just

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say, skinny Ricky, you know, he always called me slick Rick, and he's like, oh, skinny Ricky

00:10:04
now.

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Right?

00:10:05
And that converted into a trip to the Bahamas, meeting him a massive, real estate guy out of

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the UK.

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Putting some deals together there.

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It turned into, get being able to be the premier agent or the preferred agent on, over

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84 clinics in Orlando.

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To help all the homeless people get, free insurance, to be able to kinda help them there

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and save the the non profits money where they can reallocate those funds.

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So now it's just, like, everything from when I really took my health seriously and and and

00:10:39
gain control of that.

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My business just 10xed and out of nothing I did special.

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Right?

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It wasn't, like, worked on the business.

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I actually worked on myself, and it came through

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Yeah.

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To the business side.

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So we've been super blessed there.

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Literally, as soon as I started focusing on making sure that I was taking care of myself,

00:11:00
the business just naturally started started doing more.

00:11:04
What do you think that is?

00:11:05
What is that?

00:11:05
What is that fact Right?

00:11:06
Because, like, you even said, like, you show up and you got your meals and everything you're

00:11:09
you're dialed in.

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Your employees can see it.

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Mhmm.

00:11:12
So it's like, they're working harder probably.

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Right?

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Like, damn Ricky's putting in work.

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Like, let's work harder.

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I think it's I think it's a discipline.

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They see that the person that they're They're,

00:11:24
TV, buddy.

00:11:25
Yep.

00:11:26
That's right.

00:11:26
It's got

00:11:27
it's got, like, a grandpa with his cargo shorts.

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It's a swimsuit, bro.

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I can't even look at you, sir.

00:11:36
We're trying to have a serious conversation here.

00:11:38
You got your cutoff and some cargoes.

00:11:41
Don't worry.

00:11:42
I'm doing it.

00:11:42
I'm doing it.

00:11:42
The cargoes.

00:11:43
We're back we're back in the nineties.

00:11:45
We're back in the nineties fellas.

00:11:49
Alright.

00:11:49
Cool.

00:11:49
But I I think I think they see the discipline that's involved to to transform yourself and

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the the choices that you're making.

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They're like, it goes from, hey.

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This guy's, paying me and I'm making good money.

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To, hey.

00:12:03
This is a leader making sure that his home is right, his his health is right, and his

00:12:08
business is right.

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Yeah.

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So it it just it generates a a sense of community inside the business.

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So now almost all of the agents that work directly with me are working out.

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So Damn.

00:12:21
Oh, yeah.

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One of my agents, Tony, which he's come out a couple times, he's the one that holds me

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accountable.

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So now his wife, which is my admin and the agent, and he's one of my top agents.

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So she works out with Miriam now.

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Right?

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And then my guy, Danny, he's back in the gym.

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Well, he's already freaking massive.

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He just hasn't been in the gym in a while.

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And then we just recruited 2 other guys that came on, and they're working out together.

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It's awesome.

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So we're actually creating and Tony likes to, take credit for it, and he's a big massive part

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of it, but, we're actually creating an environment that we're promoting a healthy

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lifestyle.

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And it's just, like, catching like wildfire now.

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You're crazy now.

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Yeah.

00:13:00
It's beautiful.

00:13:01
Yeah.

00:13:01
So what is, you decide to collectively.

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This is really important because I think it's the speaks to a lot of people.

00:13:08
And one thing that you did, and I think it was strategic was to come into this with Miriam.

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Because Mary Emma's obviously Ricky's wife, Ricky's an entrepreneur.

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And one of the things is, like, you were you were done leaving her behind.

00:13:21
Like, it wasn't just like you doing things separately.

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It was you then doing together.

00:13:25
So, like, tell us how that how important that was.

00:13:28
That's that's huge.

00:13:30
So there there's a it's actually two steps inside of that.

00:13:33
The first step was, she was been I'm so focused on business and running And I've been running

00:13:41
for so long, and I was living a wrong lifestyle.

00:13:43
So the business wasn't doing what it needed to do, so I had to put more time in it.

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And she always wanted more time.

00:13:49
So I said, you know what?

00:13:50
It's a perfect avenue because we do all cardio together now.

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Both of us together do cardio hitting 5 ks in under 30.

00:13:57
Right?

00:13:58
So that was a big portion of it that's changed her life and it's changed mine as well to say,

00:14:03
hey.

00:14:03
We can do stuff together because I was always wondering, like, now you can't work with the

00:14:06
business with me because Like, I can't I have to be a certain way in business and can't be

00:14:11
that.

00:14:11
And and that's not true, and I'm realizing that.

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But 2, she's been a stay at home mom for 4 years now, and as she lost her sense of, who

00:14:22
she was and her purpose.

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And this actually, not knowing

00:14:24
that it was gonna do that, it's actually gave her community a sense of purpose and making her

00:14:25
feel so

00:14:25
much better and so much more than what she felt before.

00:14:35
So it's super, super important that we did it together to hold me accountable.

00:14:38
Right?

00:14:38
So because if we're both working together, neither one of us are gonna be in the bad food

00:14:43
or so it's it's kinda like a a a thing to where strategically is like, okay.

00:14:47
If you do this with me, we're not gonna go have that dessert, and we're not gonna go to a

00:14:51
restaurant that's not gonna have the food that we need.

00:14:53
Yeah.

00:14:54
So that was a strategic part there, but the diff the back end of it, the what what she's

00:14:58
filling now is so much greater than what I had imagined.

00:15:02
Especially with kids too.

00:15:03
I mean, you know this.

00:15:04
Right?

00:15:04
Like, your your wife needs to be on the same page as you or a student buying snacks for the

00:15:09
kids, and then that's just there's what the option is there.

00:15:12
Even if you're, like, super dialed in, bro, it's like, there's nights where you just come

00:15:15
home late and you're tired and you're like, man, that bag of fun is

00:15:19
Yeah.

00:15:20
It looks good.

00:15:21
Well, actually,

00:15:21
I have a have a cheat code for that now.

00:15:24
Let's hear it.

00:15:25
And I'm sorry.

00:15:25
I'm taking I'm taking all the time.

00:15:27
Take the mic, baby.

00:15:27
I feel like Matt wants to wants to talk.

00:15:29
Oh, let's see.

00:15:30
So we, we actually went to Matt's house after a workout, and he was dredging up to cook for us.

00:15:36
And he cooked the Kodiak waffles, the protein waffles or the pancakes.

00:15:40
Then I went back that that day.

00:15:41
I went back home, and I told my wife, they were a pancake mix out.

00:15:44
We're throwing the waffles out.

00:15:45
Let's get the good.

00:15:45
We're throwing everything out.

00:15:46
I said, I told her.

00:15:47
I said, we don't I've I now know based on what you did for for me.

00:15:52
So I now know we can give the kids the things that they still like, but a better version

00:15:56
Yeah.

00:15:57
Of that So we're not, you know, taking something away and replacing it with something

00:16:01
that doesn't taste good.

00:16:02
Yeah.

00:16:02
We're actually taking it away and replacing it with something that still tastes good that they

00:16:07
enjoy eating.

00:16:07
So they don't feel like they're being punished.

00:16:09
So that was a big, like, you know, thank you for that.

00:16:12
Yeah.

00:16:12
And

00:16:12
you don't even realize you did it at the time, but that was really big to, you know, I wanna

00:16:16
show my kids like, hey.

00:16:17
If you continue this lifestyle, you know, you're this is what you're gonna look like and

00:16:21
show them a picture of me, but let's switch a couple things up.

00:16:23
Yeah.

00:16:24
And then show them a picture of Micah.

00:16:26
Right?

00:16:27
Yeah.

00:16:27
So, look, this is your

00:16:28
dad and take your dad.

00:16:29
Yeah.

00:16:29
This is over this guy over here.

00:16:29
Sexy Grandpa with

00:16:29
this cargo shorts.

00:16:39
Yeah.

00:16:40
Yeah.

00:16:40
Oh, man.

00:16:42
You're most jealous.

00:16:43
Sexy.

00:16:43
You do the cargoes.

00:16:44
They're I didn't carry so many things.

00:16:46
I thought

00:16:46
it's you.

00:16:46
Do you get those all, like, on posh Mart?

00:16:48
Very good.

00:16:49
No.

00:16:49
I got these for 7

00:16:50
bucks from a seventy six year old man.

00:16:52
A t j back.

00:16:54
You bought the you bought these for Frank, did you?

00:16:56
You gotta

00:16:58
I bought these for this trip, and now I'm getting roasted about them.

00:17:01
So

00:17:02
I just leave here for my

00:17:04
when my boxes are hanging.

00:17:06
Down far where my shorts are.

00:17:07
Give it the shorts.

00:17:08
Yeah.

00:17:08
I

00:17:08
like that, but that's a that's like a thing nowadays.

00:17:10
I do that all the time.

00:17:11
I like I like the little spandex look a little bit further down with the 7 inch trim.

00:17:15
You know what I mean?

00:17:17
You can play with 5 a half inches, but

00:17:19
the, yeah, the

00:17:20
buck 7 inches kinda.

00:17:21
Well, when you're pretty Ricky, you know, you can you're pretty much gonna run away with

00:17:24
anything.

00:17:25
When you as pretty as Ricky.

00:17:27
Oh, man.

00:17:29
Dude, we are looking out right now.

00:17:31
I can't even imagine.

00:17:32
Maybe we'll put a clip in, like, Yeah.

00:17:34
What we're looking at as we record this, but, like, pure epicness, Cosamel is probably eleven

00:17:40
miles away, but you can kinda see it in the distance.

00:17:42
That's the island.

00:17:43
And then you just see, like, turquoise and blue ocean.

00:17:47
That we can see the island 11 miles away, man?

00:17:49
What?

00:17:50
How is that?

00:17:51
What is it that?

00:17:54
What that's another, it's another podcast right there, but

00:17:58
The Earth was supposed to kinda, like, curb.

00:18:00
What is it that's so amazing.

00:18:02
I like about, like, the ocean that gives that like, peace.

00:18:06
I think there's been, like, an intentional piece about, like, this trip.

00:18:10
You know what I mean?

00:18:11
That, just been really therapeutic

00:18:14
in

00:18:15
the process.

00:18:15
I mean, I know it's a negative eye that are coming off and kinda neutralize.

00:18:19
I definitely, like, minerals in the air, but, like, have you heard the birds this trip?

00:18:23
Hear them right now.

00:18:24
Dude, like, remember we remember we had that episode with Jay Campbell on the show, and he

00:18:28
talks about a lot about how, like, if you're in a negative mind space or you're depressed or

00:18:32
you're having anxiety and you go outside, like, the way that god has created the world, man,

00:18:36
is, like, it's in unison, and the birds will feel your energy, and they will start to, like,

00:18:41
create tunes that will literally calm you.

00:18:44
And Wow.

00:18:44
This morning, when we were in that prayer huddle down there by the beach, did I don't

00:18:48
know if anyone was focusing on the birds.

00:18:50
I heard them.

00:18:51
Did they were doing some weird sounds?

00:18:52
Some weird, like, like, deep sounds that, like, I was like, I don't even know those birds made

00:18:56
that.

00:18:57
It was like, they were trying to, like, get in on that action, bro.

00:19:00
It was freaking cool, man.

00:19:01
I was I was giving you goosebumps, but, yeah, this whole, like, jungle kinda vibe right here,

00:19:08
palm trees, Yeah.

00:19:09
It's it's very peaceful.

00:19:11
It's honestly.

00:19:12
So, yeah, it's just so therapeutic and and that, like, it's peaceful.

00:19:16
It is.

00:19:17
It truly is.

00:19:21
So what else we gotta talk about, boys?

00:19:24
I don't know that beach dog in the ocean, so I was just kind of relaxing in

00:19:27
my eye.

00:19:28
I know.

00:19:28
I'm like, shit.

00:19:29
It's it's kinda my thing.

00:19:31
I'm like, man, it's okay to be quiet sometimes though.

00:19:37
When you talk about, kinda just a couple things that that we liked about the trip, maybe, or

00:19:44
kind of what what the future looks like.

00:19:46
I think, actually, I got a question for you.

00:19:52
When I asked a similar question to Diana, because it's always, like, when you do

00:19:58
something like this, when you're, like, trying to achieve a goal in a certain amount of time

00:20:01
frame, specifically when it's, like, associate to exercise, It's something that, like, you can

00:20:06
revert back to, like, the own, like, the old traps.

00:20:09
Mhmm.

00:20:10
That got you before.

00:20:11
What is going from this moment?

00:20:13
You lost, like, for about £56.

00:20:16
Like, what is going to propel Ricky forward, going forward?

00:20:22
Like, what is it?

00:20:22
What is it that's gonna keep you moving?

00:20:25
So one one wonderful thing is I got these guys right here that's gonna continue to motivate me

00:20:30
But we also, Mike and I, right after the trip, are redesigning the plan and hitting the next

00:20:36
goal.

00:20:37
So the next goal, yeah, we're gonna keep moving forward.

00:20:41
But the next goal is to drop another £15.

00:20:44
But the long term goal isn't a number on a scale for me specifically.

00:20:48
It's I wanna have a maintain of about a 18% body fat, and and have a maintain, like,

00:20:55
maintain that as my lifestyle, is the the long term goal, and we're gonna hit, we're gonna set

00:21:00
up incremental goals to make sure that we always have to eye on the price.

00:21:05
But you can't stop.

00:21:07
Right?

00:21:07
If you stop, that's when you go back to those traps.

00:21:09
Momentum, bro.

00:21:10
That's huge.

00:21:11
It's huge.

00:21:11
So after, even now after I can go out and eat and kinda do what I want now, and still picking

00:21:17
up that, you know, that pastry or something you're you're thinking in your mind, I do.

00:21:22
I just spent, you know, 4 months

00:21:24
Yeah.

00:21:24
Of my life to make to drop this off.

00:21:27
So you you automatically start second guessing the things that you're doing?

00:21:31
But, really, having those goals outside of the goal that you just hit is a massive part to con

00:21:36
to ensure that you're gonna continue to move towards the the main goal that you have for

00:21:40
yourself.

00:21:40
You have to, bro.

00:21:41
And your goal has to always be bigger too.

00:21:43
Right?

00:21:43
Like, you get you can't, like, Right?

00:21:46
I mean, you you set the same goal all the time.

00:21:48
Even if you hit it, you can't have the same goal.

00:21:50
You have to elevate it.

00:21:51
Yeah.

00:21:51
You gotta elevate it.

00:21:52
Yeah.

00:21:52
There's a, hey, but there's patient in the process too.

00:21:57
Patients in the process.

00:21:58
Like, There's a what do they call it?

00:22:00
There's a power in the pause as as well too, like, of understanding and kinda, like, coming

00:22:05
back and being, like, grateful for that period.

00:22:08
I think so many of us entrepreneurs wanna move on to the next thing too

00:22:11
quick.

00:22:11
Right?

00:22:12
So, like, creating that pause and almost planning kind of for what's next over, like,

00:22:16
what that level up is gonna look like.

00:22:19
But one thing, dude, that,

00:22:20
that I've been doing recently, because I think there's a

00:22:20
net value in, in hard work and reward.

00:22:28
And so, like, I'll work out.

00:22:30
But one thing I'll do, you mentioned, like, pastries, and I'm like, dude, there are, like,

00:22:34
some epic desserts there.

00:22:35
Like, epic desserts, but I I just don't need the whole thing.

00:22:38
Yep.

00:22:38
Like, so many people go into it, and they're like, oh, I'm gonna eat this, this, this, and

00:22:42
this.

00:22:42
And then they eat, like, a 1000 or 1500 extra calories because they think they need to eat

00:22:47
the whole thing.

00:22:48
Right?

00:22:48
Yeah.

00:22:48
But, like, we talk about this a lot in our optimizers.

00:22:51
Like, it's almost like if you're looking to lose weight too, it's almost like eat, like,

00:22:55
obviously prioritize protein, but eat until you're 80% full, You don't have to gourd

00:23:00
yourself, get to the maximum, and then be like, oh, and then I'm gonna eat the pastry and a

00:23:04
couple other things just to fill in the gaps.

00:23:06
Yeah.

00:23:06
You know, then that's when you're like, that's way over the top.

00:23:10
For me, it's, you know, prioritize protein, 80% full.

00:23:15
Like, I'm not, you know, I'm still controlling my insulin lemons where I'm not just, like,

00:23:19
absolutely crashing after I eat.

00:23:21
Like, it's important to cognitively, like, use those, you know, as a, like, resourcefulness

00:23:27
But then reward yourself a little bit too.

00:23:29
Like, I I ate a cheesecake before I left there, but I only have half of it.

00:23:31
You know what I mean?

00:23:32
Yep.

00:23:33
And cheesecake's honestly not the best at all.

00:23:36
But, like, I'm like, yeah, when in Rome, you know, you gotta live by the 8020.

00:23:40
And we're definitely in the 20.

00:23:42
This is the minority.

00:23:43
I don't always do that.

00:23:44
Definitely.

00:23:45
I'm, like, in Mexico at a 5 star resort.

00:23:48
Like, I like, you know, I like sweets.

00:23:51
You know?

00:23:52
I just, I put out I'm protective on kind of what I consume, so I over consume, those

00:23:57
suites.

00:23:58
And that's where people get, you know, because their output, especially on vacation, that your

00:24:02
output isn't you're gonna be nearly as high.

00:24:04
So you need to minimize that level of exposure and making sure that you're setting your

00:24:08
mindset, you know, for when you go back home, that's when the 80% happens.

00:24:12
Right?

00:24:13
What am I doing on a day to day basis that, you know, I was prioritizing, hey.

00:24:17
Am I getting Kodiak pancakes?

00:24:19
So I'm pro again, prioritizing protein.

00:24:21
Am I eliminating a lot of that stuff where it's, like, maybe a little plain Jane

00:24:26
throughout the week.

00:24:26
You know?

00:24:27
So the reward cycles don't come as often because you know you're you know you're putting

00:24:32
in the work to then get to that.

00:24:34
I know that one of the major things that I had, like, a business coach is, like, you shouldn't

00:24:40
be doing, like, anything.

00:24:41
You shouldn't be going on a vacation, to be honest with you, unless you've worked for it.

00:24:45
Right?

00:24:46
Like, you gotta put in the work.

00:24:48
Then you take the vacation.

00:24:49
Right?

00:24:49
You put in the work, then you take the vacation.

00:24:52
So, like, you put in that effort, and then there's a, like, a small reward.

00:24:56
I was just saying in one of our kind of mini series is that, like, you know, there's 3

00:25:00
different stages really to business.

00:25:02
There's the grind phase.

00:25:03
There's the growth phase, and then there's the gold phase.

00:25:07
The grind phase, like, you honestly can't take that much time off.

00:25:10
It might be, like, a day or 2.

00:25:11
Right?

00:25:12
The growth phase, you can take a little bit longer off because you're probably a little bit

00:25:16
more stabilized.

00:25:18
But you're growing at that capacity.

00:25:19
So, like, That could be, like, you know, a week, but, you know, you're dialing in some

00:25:24
emails still making calls.

00:25:25
The gold phase, you've the, you know, you've got the infrastructure and systems in place

00:25:29
where it can you can probably elongate the time period.

00:25:32
You could go work remote or whatever it might be, but, there's, like, various degrees at

00:25:37
which you can do these things, from a business standpoint that you have to be kind of in tune

00:25:42
with.

00:25:43
You agree with that?

00:25:44
A 1000%.

00:25:46
I believe, We're in the growth stage now, but for me, I always work, so I always have my

00:25:51
phone on me.

00:25:53
But a a lot of people get stuck in the grind phase.

00:25:57
What I noticed with the accounting firm is a lot of businesses that can't grow because they

00:26:01
don't know how to delegate.

00:26:03
Mhmm.

00:26:03
Alright.

00:26:03
They feel like they have to control everything, do everything themselves.

00:26:06
That's me for

00:26:07
a while, dude.

00:26:08
Yeah.

00:26:08
And with all actuality, if you spent that 40, $50 on a salary, you could actually triple or

00:26:14
quadruple your your net revenue numbers, because you actually have more time to do the

00:26:19
income producing activities.

00:26:20
Yep.

00:26:21
So the biggest thing is that I learned in in my business is you don't delegate the things that

00:26:26
you like to do.

00:26:27
You delegate the things that you don't like to do.

00:26:29
Right?

00:26:29
And if you delegate those things, you're actually gonna excel so much better by doing

00:26:33
the things that you enjoy doing every day.

00:26:34
That's right.

00:26:35
Yeah.

00:26:35
And

00:26:35
a lot of people, like, people who who likes to do billing, billing sucks.

00:26:39
Right?

00:26:40
But it's hard to mess up, so you delegate that.

00:26:42
But a lot of people have control because it's a part of their revenue is how they collect

00:26:46
money.

00:26:46
So they feel like they have to do that.

00:26:48
For us, the biggest thing that we get people to understand is, hey.

00:26:51
Let us take the bookkeeping payroll off your hands, the accounting, let us do that for you.

00:26:57
And then now you're gonna open up 4 hours a week extra Yeah.

00:27:00
That you

00:27:00
can actually focus on that income producing activity.

00:27:02
Because these oh, this stuff over here is not producing your your business in the income at

00:27:05
all.

00:27:06
So the delegation part, people get stuck in that grind and never get to that growth phase

00:27:10
or they try to grow they're still trying to do everything, and then they don't see the value

00:27:14
in the employee.

00:27:15
It's so important.

00:27:16
Yeah.

00:27:17
And that's, like, goes back to what we were talking about with, like, the, like, hiring

00:27:20
smart.

00:27:21
Right?

00:27:21
Like, not running through people and re you having to hire all the time because you're just

00:27:26
making that quick info decision, but, like, finding the finding a culturally sound fit,

00:27:31
somebody that buys into

00:27:31
it and is, that's a personality wise.

00:27:31
Right?

00:27:31
That's a portion of it.

00:27:31
But business owners expect

00:27:41
their employees to do what they would do for their business.

00:27:44
Yeah.

00:27:44
Right?

00:27:45
And I and what I tell them is why would someone do what you're willing to do when they don't

00:27:50
have the same reward as you?

00:27:51
Right?

00:27:52
So I tell them all the time.

00:27:53
If you find something that's doing willing to do 70% of what you're willing to do, you

00:27:57
actually have an ex exemplary employee.

00:28:00
Yeah.

00:28:00
If they if they do 70% of what you're willing to do, which is amazing, by the way, in in the

00:28:06
in the workforce industry, like, you have a great employee there.

00:28:10
Alright.

00:28:10
So just I think as business owners, we gotta reset that mind.

00:28:14
No one that works for you should ever care about your business as much as you

00:28:19
do.

00:28:19
Yeah.

00:28:20
But for some reason, they think they they have to.

00:28:22
So finding that 70%er and, you know, you, Gary Venerchuck said something great, that sticks

00:28:29
with me.

00:28:30
And then I don't follow him religiously.

00:28:32
I don't follow Grant Clark.

00:28:33
I don't follow any of them religiously.

00:28:34
I take pieces from all of them.

00:28:36
But Gary said you wanna find their happiness and help them achieve their happiness, not them

00:28:41
achieve yours.

00:28:42
Alright?

00:28:42
Cause you may have that one employee that wants to make $40 a year, but only worth 35 hours

00:28:46
because he wants to be at the soccer game.

00:28:48
So he wants to do the weekend travel with the kids.

00:28:50
He wants to do all that.

00:28:51
And then on the very other side of that, you may have that employee that wants to make a

00:28:55
$150 a year, and you show them how to do that.

00:28:58
Right?

00:28:58
So you find that everyone's happiness, and then you control that because your happiness just

00:29:04
because you wanna make more money doesn't mean that yours is more important than the guy that

00:29:09
that wants to spend the time with the family.

00:29:11
Once you find that, you find a 7% employee, you help them, and the crazy thing here is that

00:29:15
people don't realize, you find the 70% are you make their life happy?

00:29:20
Now guess what?

00:29:21
Now you have a 85 or 90% are working for you.

00:29:23
They're in.

00:29:24
Yeah.

00:29:24
That's

00:29:25
that's what I've learned in my journey.

00:29:27
Yeah.

00:29:27
So far.

00:29:28
Fantastic.

00:29:29
Yeah.

00:29:29
That's huge.

00:29:30
That's good value.

00:29:31
So if you're an entrepreneur man, you need to be listening to this episode.

00:29:34
That's for sure.

00:29:35
For sure.

00:29:35
There's no doubt about that.

00:29:37
I think that, goes for just obviously being a great leader.

00:29:43
And, I wanting to, like, I think it's kind of, like, reversing the mindset, flipping the

00:29:49
script of, like, they don't work for me, but I work for them.

00:29:52
Almost mentality.

00:29:53
It's not almost mentality.

00:29:54
It's the mentality.

00:29:55
Like, I work for them because that's the only way to, like, truly grow.

00:29:58
Add value and exponentially increase your business is like, what is it that how can I add

00:30:05
value to you today that would make your life a little bit better?

00:30:08
So that we all can level up together.

00:30:10
I think that's huge.

00:30:12
In terms of just, like, overall growth, and scale.

00:30:16
And then once you get into that point, it's just basically just keep building those systems

00:30:20
and infrastructure and duplicating the process over and over again.

00:30:23
What's cool?

00:30:24
Something you said that I think was really, really cool.

00:30:26
He's like, if you took everything away from me, like, you could take everything.

00:30:33
Stripe it minus my network.

00:30:35
Like, you can't take my network, but, like, you could strip everything away from me.

00:30:38
I could build it all back again.

00:30:41
Speak into that a little bit.

00:30:43
Yeah.

00:30:43
So, there I used to have the scarcity mindset of I have to protect this baby as my baby.

00:30:50
You know, it's obviously any business that's your baby.

00:30:53
You wanna make sure it succeeds.

00:30:55
But going through a couple, trials and other businesses, and, well, that's for another

00:31:01
podcast.

00:31:02
But, after really getting a clear mind and really focusing on kinda what I've been doing

00:31:07
recently, literally everything can be taken away.

00:31:11
And even all the way down to maybe the network, because I know how to network now, you can find

00:31:15
another network.

00:31:17
You I could build back my business.

00:31:19
If everything was taken away today, I truly believe I can build back my business inside of

00:31:24
60 days.

00:31:26
Wow.

00:31:26
Side of 60 days, no matter what happened, 1, my industry is not going anywhere.

00:31:31
It's gonna be here forever.

00:31:32
Insurance is never going.

00:31:34
Like, no matter what kind of insurance it is, it's not going anywhere.

00:31:37
But I've I have the skill set now, and I'm continuing to get better.

00:31:40
So I'm not saying I'm perfect, but, and I believe you guys have that same skill set.

00:31:44
You can you can the business can shut down tomorrow, and I can literally go get a sales

00:31:49
job somewhere.

00:31:51
And then open another business and run it in the side of 60 days.

00:31:54
I'm not gonna be rich in 60 days, but inside of 60 days, I can have another successful

00:31:58
business.

00:31:58
Be functional.

00:31:59
Yeah.

00:31:59
That's gonna be functional.

00:32:00
That's gonna be generating revenue and grow bigger, grow bigger and faster than the last

00:32:07
one.

00:32:08
So what what's cool is I've been watching this, like, series because I was like, oh, this is so

00:32:12
interesting.

00:32:12
There's this a series called undercover billionaire.

00:32:15
And they give them a hundred bucks.

00:32:17
And then he goes to Erie, Ohio, or Erie, Pennsylvania area, Ohio or somewhere, but it's

00:32:21
an underdog town.

00:32:22
Right?

00:32:23
And the first thing he does, it seems like he's doing really dumb stuff.

00:32:25
Like, I'm like, dude, that, like, that doesn't seem like it's gonna work out.

00:32:29
And Honestly, I think it's a little bit of it's fronted because I'm like, there's no way.

00:32:34
Because he he bought a house, like, with a hundred bucks, he was able to facilitate, like,

00:32:38
enough money.

00:32:40
Somehow, I I missed the episode where he got the Cadillac.

00:32:42
He somehow got a Cadillac, and then he make $10 on the Cadillac.

00:32:46
I was like, alright.

00:32:46
You know, you got a Cadillac.

00:32:48
Okay.

00:32:48
Like, you can flip a car.

00:32:50
So he might somehow got a Cadillac for chief.

00:32:52
Flip that real quick.

00:32:54
Maybe he got it on consignment.

00:32:56
I think that's what he did.

00:32:57
He got a Cadillac on consignment, sold it, and then made a little money off of it.

00:33:01
So it shows him over the course of 90 days basically trying to build up a nest egg fund of

00:33:06
$40 to open up the business to be valued at a $1 at the end of 90 days.

00:33:10
It has to be valued.

00:33:11
It doesn't have to So but what he does immediately, he starts networking with all the

00:33:16
local business owners.

00:33:18
And then he kinda, like, compiles them and then as a team, but they don't know who he is, and

00:33:23
he has this, like, ratty old, chevy truck or something like that.

00:33:27
Like, dude, I'm sure they're figuring out who this guy is, like, at the end of the day.

00:33:32
But still, I'm gonna give him the benefit of the doubt.

00:33:34
It was pretty cool because I think he manufactured.

00:33:37
He ended up getting enough for a down payment on a house, and then he got a construction

00:33:41
loan.

00:33:41
I know He's from the mortgage world, but, like, he ran into all sorts of problems with the

00:33:47
house.

00:33:47
I'm like, yeah.

00:33:48
That's that sounds about right.

00:33:49
I was

00:33:49
like, I don't know if you're gonna be able to sell that 90 days.

00:33:52
And then, but he negotiated basically the purchase of a bar during that time frame, which

00:33:57
was, like, pretty clever.

00:33:59
And, he gathered up and hired somebody.

00:34:02
Yeah.

00:34:02
He his idea was to, create a beer and barbecue restaurant in 90 days.

00:34:08
Basically to get into that point.

00:34:09
So he negotiated, like, base essentially the, like, the purchasing, like, the renting of a,

00:34:14
like, a bar.

00:34:17
But it was, you know, for a hundred bucks, You know what?

00:34:20
It's kinda crazy.

00:34:21
I'm like, dude, you know, at the end of the day, it's all about getting scrappy.

00:34:26
Yep.

00:34:26
Gotta get gritty, dude.

00:34:28
He gotta get pretty.

00:34:30
Yeah.

00:34:30
Get scrappy.

00:34:31
Like, what are you gonna do?

00:34:32
You know?

00:34:33
Yeah.

00:34:33
You gotta get scrappy to, like, kinda, like, to make things happen.

00:34:37
So One one piece of that that I believe a lot of people are missing, is the prep time that he

00:34:43
put into it.

00:34:45
Right?

00:34:46
So what what the show didn't show everybody that the the program didn't show, he knew where

00:34:52
he was going.

00:34:53
Right?

00:34:53
He knew where

00:34:54
think so.

00:34:55
No.

00:34:55
He didn't.

00:34:55
I I think there's there's personally

00:34:58
Yeah.

00:34:58
I feel like he he maybe he didn't know exactly where he was going, but he had prep time

00:35:05
knowing I'm gonna be dropped somewhere in this general area.

00:35:09
This is the things that I'm gonna do, and these are the things that I'm gonna look for.

00:35:13
So with all that being said, the preparation of your plan, right, you can't you can't just be

00:35:19
dropped somewhere and and handed a $100 in the car.

00:35:21
And, like, so the the prep the preparation of figuring out the steps is the biggest piece

00:35:27
that people don't see.

00:35:29
Yep.

00:35:30
And then it's the most important piece, I believe.

00:35:32
Like, because you can be either any of us can be dropped somewhere.

00:35:35
And now with access to what we have is, okay, we can jump on Google and see what our next

00:35:40
steps are gonna be.

00:35:41
Uh-huh.

00:35:41
Right?

00:35:42
So we can take, you know, 40 hours, let's say, and really dial in a perfect plan to start from

00:35:48
0 and and run it.

00:35:50
So it's all the prep later.

00:35:51
And if you can sell, I mean, you have a superpower in that.

00:35:54
Like, sales is such a

00:35:56
huge part.

00:35:57
All aspects of life, man.

00:35:58
And, like, I talk I think about that all the time.

00:36:01
Like, if if there's any gift you can tee or any skill you can teach your children from a young

00:36:05
age, which you do this with your girls, and I've given the money kind of the mindset of,

00:36:10
like, how money operates as, like, sales, though.

00:36:12
Like, how can I get someone to give me money for something?

00:36:16
Right?

00:36:16
For a service.

00:36:17
Yeah.

00:36:17
Yeah.

00:36:18
For either service, a good, a prob whatever it might done that.

00:36:20
Yeah.

00:36:21
You know what I mean?

00:36:22
It's powerful.

00:36:23
Yeah.

00:36:23
And that and it translates to relationships too.

00:36:25
Right?

00:36:26
How do you sell yourself to somebody you wanna be with?

00:36:28
All that.

00:36:29
Yeah.

00:36:30
Yeah.

00:36:30
Yeah.

00:36:30
It's all how you market yourself.

00:36:32
Hands down, like, super important.

00:36:34
Sales and marketing, I think, is one of the is the engine kind of propels gives everything

00:36:38
else gas.

00:36:39
Yeah.

00:36:39
Where I was going with that is, like, if you if you stripped everything away, you know how to

00:36:43
sell.

00:36:43
It could be whatever.

00:36:44
Like, the skills translate across all all everything.

00:36:47
Right?

00:36:47
You just

00:36:48
go find something, figure it out, start selling it, get some money raised, and then boom.

00:36:53
You're going.

00:36:53
Are you there?

00:36:54
For sure, hun 100%.

00:36:56
You know how to sell?

00:36:57
You can go anywhere.

00:36:58
I literally and this is a I've I got a buddy and, he's a finance manager at a dealership.

00:37:02
And I I joke around.

00:37:04
I said, dude, if I if I was hurting really bad, I'd just go sell cars.

00:37:08
You can go sell cars right now with social media, and you can make $150 in a year and then

00:37:13
go and do whatever you want as long as you live frugal enough.

00:37:15
Yeah.

00:37:15
Yeah.

00:37:15
Right?

00:37:16
So

00:37:16
and then that that flows into a lot of different aspects, but the fastest The other

00:37:20
sales job, you'll come in, make 30, $40, and you'll gradually go up, except for the

00:37:25
insurance.

00:37:25
Well, hey, anybody that wants to do insurance can reach out to me.

00:37:28
I got a pathway to $450 a year.

00:37:31
But, going down to it to build the capital and everything, you can jump into car sales.

00:37:36
And just commit to being on that lot, 80 hours a week.

00:37:38
And I guarantee you you make no less than $150.

00:37:41
Easy money.

00:37:42
Easy money.

00:37:42
Easy

00:37:43
money.

00:37:44
Easy money.

00:37:47
The other thing is too.

00:37:48
I love how Alex runs he says this.

00:37:49
If you you wanna make a lot of money, solve rich people problems.

00:37:53
They buy rich people prices.

00:37:54
So Is it true?

00:37:55
Bro, we'll have to have you on another one.

00:37:57
We're gonna have to get to a party here soon.

00:38:00
As always, it's a pleasure, man.

00:38:02
Love you.

00:38:03
Love you.

00:38:03
And you're you're an absolute brother.

00:38:06
And, we'll just we'll do a part too with you.

00:38:09
Much love.

00:38:10
Live full field.

00:38:10
Let me on Lemus, baby.

00:38:12
Welcome to the full field podcast.

00:38:14
So I'm gonna set what the new normal looks like in my life.

00:38:17
You're not limited by your genetic.

00:38:18
You have always super power.

00:38:20
That is linked to people out.

00:38:22
So, unfortunately, most businesses aren't gonna use the highest quality ingredients.

00:38:26
What's your approach?

00:38:27
Oh, Jack.

00:38:28
I know he's Jack.

00:38:28
That's why I'm asking

00:38:29
him like he trained.

00:38:30
I don't think he left.

00:38:31
Yeah.

00:38:31
Consistency and everything that we do that really compound only way we're gonna get the

00:38:36
word out is with you.

00:38:37
Live full fuel.

00:38:38
Living on limits, baby.